British Rowing Go for Gold in Sleep
British Rowing are delighted to announce that eve sleep have been chosen by British Rowing, to be our new Official Sleep Partner.
British Rowing are delighted to announce that eve sleep have been chosen by British Rowing, to be our new Official Sleep Partner. The three-year deal will see eve sleep support British Rowing in managing the sleep environment of the GB Rowing Team athletes both at home and overseas as well as offering a new membership benefit for all British Rowing members.
With sleep recognised as a key component of the success of the GB Rowing Team, the partnership includes a new sleep den at the national training centre and bespoke travel kits for use when travelling.
The Sleep Den is fitted out with eve products, carefully selected by our performance support team and eve sleep, including the eve original mattress that offers perfect support to all body types with optimal spine alignment as well as cooling technology, ensuring maximum recovery. Eve have also developed the Sleep Den with bespoke lighting and temperature controls, to create the perfect environment for recovery naps in between the Team’s training sessions.
As the GB Rowing Team travel for over a third of the year, eve sleep are providing the Team with travel sleep solutions to help maximise their sleep quality when away on training camps and during competitions. Each eve sleep travel kit contains a mattress topper, eye mask, ear plugs, socks and mini pillow, creating a familiar and comfortable sleep environment wherever they are in the world.
Nick Scott, Head of Performance Support at British Rowing said: “With sleep proven as a critical factor in recovery, we wanted to make sure that GB Rowing Team athletes have access to the best possible sleep solutions. Bringing on board eve sleep enables the team to reap the rewards of good quality sleep when in the UK and overseas. We look forward to working with eve sleep as we build up to the Olympics and Paralympics.”
James Sturrock, CEO at eve sleep commented, “We are delighted that British Rowing has chosen us to be their official sleep partner, supporting the sleep environment of the GB Rowing Team athletes ahead of an exciting year of sport in 2020. Through partnerships like this we continue to put the importance of sleep wellness on the main podium, recognising that whether you’re training for the Olympics, Paralympics or just trying to deal with the inevitable stresses of everyday life, quality sleep has the power to transform each and every day.”
As part of the partnership, British Rowing members can also benefit from the best in sleep wellness with an exclusive deal at eve sleep providing an extra 10% off the prices on the eve sleep website whether they are already reduced or not.